Digitalization of Marketing

This platform is part of your work in the Digitalization of Marketing course.

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Brief

A set of hands-on digital-marketing assignments delivered as “challenges.” Tasks vary in complexity: start easy, unlock harder ones as you progress and progress as our discussions around the topics progress.

Timing

New challenges are released bi-weekly week, progressing challenges will be available to your only once you solve the first ones. Solve early! For some tasks speed matters and the first solver on a task is rewarded with decreasing rewards for each new solve.

Deadline

All challenges close on 18.12.2025 at 23:59 (Tallinn time). After this deadline, submissions will not be accepted.

How it works

  1. Pick a challenge in Challenges. Read the brief carefully.
  2. Do the work — analyze, execute, and derive the required answer.
  3. Submit your answer in the challenge’s submission box. Each challenge requires a specific answer value.
  4. Unlocks happen automatically: solving easier tasks opens up more advanced ones.
  5. Track your standing on the Scoreboard.

Scoring & progression

  • Relative scoring: the top participant’s total defines 100%. Everyone else scales relative to that.
  • Speed bonus: earlier solves rank higher; the first solver on a task earns special credit.
  • Partial progress: focus on consistent weekly solves to keep unlocking higher-value tasks.

Collaboration policy

Work is individual. You may help peers by discussing approaches, tools, and concepts—but do not share actual answers or copy/paste solutions. Keep it fair.

Registration

  • Use your TalTech university email to register. This ensures correct credit assignment later.
  • Understand that your username is public and performance visible to others. You can use any username as long as it is not impolite.
  • The registration asks for a code, use the code provided by in Moodle.

Ground rules

  • Use which ever means you want to solve the question.
  • Submission are possible via the interface only.
  • No brute-forcing for solutions.
  • Be respectful to others experience. Ask questions, share learning—just not the final answers.

Need help?

Check the challenge descriptions and any linked resources first. For course-related questions, post the the Moodle board or ask during meetings.